Bold Moves : Youtheary Khmer Viva Collection & Brand Expansion Campaign


There is no denying how much I love the Spring season , to me that is when life is alive in everything. The sweet smell in the air, the sounds of the birds, and the hints of warm summer to come. It is indeed a time of rebirth, of new beginning.

Fashion designer Theary Simm doesn’t come short to this remark , as she ventures a new start through her latest design , the 2014 Spring/Summer Youtheary Khmer Viva Collection which you will find out more about below.

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“This VIVA Collection debuts on March 24th ,is a modern twist on the traditional , offering a blend of soft pastels and vivid brights to create a colorful equilibrium of elegance and femininity .”

Sim, who developed her first ready to wear line in  2008 while attending Clark Atlanta University says ” she puts her  heart and soul into creating more than just a pretty dress, but being a part of making a woman feel beautiful” and  I couldn’t agree more with Theary’s statement after seeing the designs above.

However as many of you already know, I enjoy giving a tease of these collections before hand  and the responses we got  afterwards was tremendous . Some of you even went as far by saying that these pieces are “LIFE IN THE SUMMERTIME.


Notwithstanding from the above, in  a BOLD move, Theary is simultaneously launching a brand expansion campaign on Donald Trump’s .

This in an effort to continue to create and deliver high quality plus size clothing to a growing market, she is actively seeking the support of the plus community to prove to retailers and merchandisers that curvy women do care about their appearance and are willing to support the designers catering to their desires.

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The Youtheary Khmer™ campaign offers a number of desirable perks to donors, with the top award being the opportunity to work with Theary and co-design a signature collection that will carry the donor’s name!

The campaign will launch on March 24th and run for the next 60 days at

For more information about the Youtheary Khmer™ Collection, visit


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Written by Ashlee Hinds

Founder & Editor at BigBeautifulBlackGirls
Fabulously Fashionable, I love fashion!

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